Whether or not it is an replace or a full rebuild, you don’t have any scarcity of choices to make in terms of updating your web site. There are many free assets obtainable on optimizing your web site, greatest practices for design, and even the right way to write participating copy, nevertheless it’s essential to set a robust basis along with your Content material Administration System.
A CMS is actually a portal that lets you handle your web site, and there are dozens of choices to select from (even some come free along with your advertising and marketing automation software program). Right here at Thomas, we have constructed greater than 6,000 web sites and we have discovered that WordPress is the best way to go. If the spectacular stat that greater than 39% of all web sites are powered by WordPress does not encourage you to think about it as an possibility, listed below are 9 different causes we’re advocates for it.
Causes Why The Web Runs On WordPress
1. Properly-Identified Firms Use WordPress
WordPress is such a dependable, fashionable platform to make use of that even the most important manufacturers on the planet use it. The New York Instances, Forbes, eBay, The Walt Disney Firm, and Greatest Purchase are powered by WordPress. From massive corporations to small manufacturers, 1000’s of companies belief WordPress — total, WordPress holds 59.5% of the trendy Content material Administration System market! WordPress really is a world platform; listed below are another stats:
- There are greater than 64 million web sites utilizing WordPress
- WordPress is on the market in 57 totally different languages
- There are greater than 58,000 plugins obtainable to customise your web site and so they’ve been downloaded greater than 600,000,000 instances
Picture credit score: Internet hosting Tribunal
2. WordPress Is Person-Pleasant
We’ll get to the technical marvels in a minute, however WordPress’s ease of use is a win. It comes with easy-to-install templates (and utterly customizable code for those who’re working with an company) and an enhancing interface that requires no HTML expertise to make modifications, alter layouts, and extra.
Updating your organization info, product info, and tweaking content material in your web site utilizing WordPress is straightforward. However for those who need assistance, there are tens of millions of tutorials on YouTube and throughout the online on the right way to make these updates so you may by no means be scarce on assets.
3. WordPress Makes It Straightforward To Get Discovered On-line
Whereas we simply mentioned why it is best on your ease of use, you are not the one individual benefitting — serps like it, too. WordPress’ interface streamlines the method so that you can enter meta descriptions, add picture alt textual content, and some different essential items that assist index pages correctly.
On the again finish (stick with us, we’re virtually executed speaking technicalities), the platform is developed in a method that is accessible and frequently optimized. As you already know that search engine algorithms are up to date ceaselessly, web sites utilizing WordPress carry out exceptionally properly when patrons are trying to find their potential suppliers.
New In 2021: How Producers Can Preserve A Wholesome Web site Regardless of Google Algorithm Modifications
The Rodon Group, a customized plastic injection molder, noticed a 24% YoY enhance in Contact Us submissions after redesigning their web site and implementing web optimization methods. “We’re now seeing a mean of 14,000 classes per 30 days,” stated Jill Price, Digital Advertising Lead at The Rodon Group. “Our on-line and web site technique helps us drive new gross sales from a number of high-volume prospects.” ➡️ Learn The Full Case Examine
4. WordPress Is An Open-Supply Platform
Consider it or not, WordPress is the epitome of altruism. The unique supply code for the platform is on the market free of charge, and it may be modified and redistributed — once more — free of charge. There are numerous plug-ins for the platform that may enable you customise your pages, optimize search engine marketing (like Yoast, seen beneath), and seize info with types. Most of them are straightforward to make use of and reasonably priced (however a few of our favorites are free). Actually, as of Could 2020, there are over 58,490 plugins obtainable by means of WordPress.org.
5. WordPress Is A Safe Platform
We have talked endlessly concerning the significance of web site safety (and in case your web site just isn’t utilizing HTTPS, it is advisable to cease studying this text and get in touch with us immediately), however for those who’re fearful concerning the security and safety of your web site, try to be comfortable with WordPress as a result of it is a safe platform. Cybercriminals this yr are focusing on producers and their provide chain — however a safe web site retains your prospects’ information and firm info protected.
Be taught Extra: Info Know-how Challenges Affecting The Manufacturing Business
If any WordPress web site has a safety vulnerability, it stems from using previous software program, weak passwords, and different preventable points, so you may want to ensure your know-how is updated. And in case you have questions or considerations relating to any of these, the platform’s safety group does a wonderful job of rapidly resolving points.
Unsure in case your web site is weak to hackers? Request our free digital well being verify — we’ll let you already know what it is advisable to have a web site that protects the knowledge of your patrons, staff, and your organization.
“We tried different individuals with our web site and advertising and marketing however discovered their focus wasn’t on manufacturing, and Thomas is. We get quite a lot of exercise now and regular outcomes weekly — quite a lot of inquiries due to Thomas and our on-line advertising and marketing efforts,” Ron Delfini, President at Engineering Specialties, Inc.
6. WordPress Is Fully Customizable
We touched somewhat bit on this within the first part of this text, however we wish to reiterate the advantages of working with a platform that’s utterly customizable — or as out of the field as you want it to be.
Templates are an important match for many who need a DIY web site, however for those who’re trying to create pages distinctive to the look, really feel, and wishes of your enterprise, you (or your advertising and marketing company) can construct from scratch. Even for those who transfer forward with the latter, a uniquely developed web site nonetheless adheres to the native consumer expertise of the platform, that means you do not lose any of the user-friendliness you see in your finish (nevertheless it’s utterly custom-made on the back-end).
7. Responsive Themes Make Your Web site Straightforward To Navigate
Cellular-first indexing is right here, that means that serps use the location expertise on a telephone as the premise for crawling of their algorithms. For you, this implies your web site must look nice and work correctly whether or not your potential purchaser is viewing it on a telephone, pill, pc, or something in between.
Responsive web site design is the norm for web sites today, so in case you have a special model of your web site showing on cellular vs. desktop, it is time for a change.
WordPress’s responsive themes and cellular plug-ins assist viewers simply work together with your enterprise on-line. Its native consumer interface exhibits previews of what your web site appears like in numerous viewports, so you’ll be able to simply see how your web site appears even when you do not have a pill with you in the intervening time.
8. WordPress Has Multi-Person Capability
Multi-user functionality feels like a phrase you want a dictionary to assist decipher, however in case you have a number of groups, companies, and even freelancers working behind the scenes in your web site, it is advisable to give them entry.
With WordPress, you could have full management over who has entry to your web site (once more, safety is necessary!). You may create new accounts with permissions particular to the consumer’s accessibility wants whereas protecting them out of different areas if wanted.
Permission ranges embody:
- Tremendous Admin
And you may simply add and take away individuals as wanted.
9. Enhance Clicks With Testimonial Plugins
Testimonials are a robust promoting device. We use them for our enterprise and encourage our purchasers to do the identical, as they’re an important characteristic on your web site when patrons are researching your organization. Embrace info out of your comfortable prospects in your customized pages or incorporate product and/or service testimonials by means of plug-ins as a promoting tactic to assist enhance the standard of your model and encourage guests to contact you.
See Extra: Methods To Enhance Clicks On Your Manufacturing Web site
Enhance The Effectiveness Of Your Web site With WordPress
Moreover, it is necessary to the touch on the prevailing testimonials for WordPress. Simply as you’ll be able to’t anticipate to onboard a vendor with out chatting with their present purchasers or studying their case research, check out what different individuals on-line are saying about WordPress, try some web site examples right here, or try the extra assets beneath:
We’re very happy to speak by means of extra in-depth about why WordPress is a good possibility on your web site or reply some other questions on your web site design mission. Get began with a free digital well being verify and see how your web site compares in opposition to rivals.