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With the Indian males’s hockey staff scripting historical past by bagging the bronze medal after almost 4 many years, goalkeeper PR Sreejesh has termed it because the rebirth of the game. Expertise managers and advertising specialists, too, consider the Olympic medal win places the game on a agency footing. With each the boys’s and the ladies’s hockey groups doing effectively on the Olympics, the game and the gamers are anticipated to draw greater quantum of promoting {dollars} from manufacturers within the coming days.
“India profitable a bronze medal on the Olympics, 41 years after the Moscow Olympics, rightfully places the highlight on hockey and is unquestionably anticipated to draw sponsors and types. Much more cash is predicted to go to hockey within the coming days.
“This, along with the rise of social media, has ensured that gamers like PR Sreejesh get loads of consideration and his model fairness has positively risen, and I wouldn’t be stunned if some manufacturers swiftly rope him for endorsement offers.
“The medal will certainly set up hockey firmly because the second hottest sport behind cricket,” mentioned Lloyd Mathias, Enterprise Strategist and Angel Investor.
In line with expertise managers, among the members of the hockey staff are anticipated to bag particular person model endorsement offers; a number of staff members might be signed up by manufacturers to money in on the staff spirit, mentioned model managers. Regional manufacturers are additionally anticipated to leverage on their reputation as native heroes throughout States.
‘Viewership to rise’
Neerav Tomar, MD and CEO, IOS Sports activities & Leisure, mentioned that the Olympic medal will carry the general model valuation of hockey as a sport.
He added that not solely are gamers anticipated to get their due recognition when it comes to model endorsement offers, however the Olympic win will assist enhance the viewership of the game, moreover having a optimistic rub-off on valuation of TV rights for future hockey tournaments.
Whereas goalkeeper Sreejesh emerged because the last-minute saviour, targets by Simranjeet Singh, Harmanpreet Singh, Hardik Singh and Rupinder Pal Singh beneath the ready management of the skipper Manpreet Singh, helped seal the bronze medal victory for India on Thursday.
Shashi Sinha, CEO of IPG Mediabrands India, mentioned that not solely hockey, however India’s efficiency on the Olympics has helped many non-cricketing sports activities achieve traction this yr, and types are anticipated to present extra consideration to those sports activities.
In the meantime, Sandeep Goyal, Managing Director, Rediffusion, added: “There must be consistency when it comes to the wins, and hockey has to seek out its method again into the nationwide narrative. If the gamers turn into simply recognisable family faces and the sport good points extra visibility on tv, then manufacturers will certainly heat as much as the game.”
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