In case you haven’t heard, that factor we used to name phonathon is retired. One thing new has taken its place, and it’s a sport changer. New know-how that permits you to name, textual content, ship customized movies and set up an outreach effort that each meets your objectives on finances, and results in a greater donor expertise.
Listed below are some key ways in which the subsequent technology of donor engagement know-how makes all of it occur.
Integrating your fundraising channels is the important thing to excessive ROI and a greater donor expertise
The outdated approach: name, mail, and e-mail all 12 months and hope individuals reply. Perhaps ship them a textual content or a voicemail on the finish of the 12 months as a “final likelihood.”
The brand new approach: interact throughout a number of coordinated channels, immediately. Donors not selecting up the cellphone? Textual content them early and join. Response charges are excessive, and plenty of donors simply need to make a present or get a fast reply to a query.
Applications which have adopted this built-in strategy have seen 300+ % boosts in productiveness per hour for his or her donor engagement packages. We name it the Digital Engagement Heart, however no matter you name it, it’s simply higher.
This takes critical know-how, nevertheless. You may’t be loading new lists into your platforms every day, based mostly on what number of makes an attempt or responses you’ve gotten as we speak—the tech you employ must be dedicated to integration, with the flexibility to have interaction throughout channels in a single system. That’s a giant a part of what we’ve been targeted on with RNL Have interaction.
Donor engagement and stewardship must be computerized (and now they’re!)
What in case you might mechanically add each new giver, say to a crowdfunding marketing campaign, to an inventory to obtain a customized video by way of ThankView mechanically after their reward? What about dropping a textual content to everybody who stated “sure” in a name with giving hyperlink to allow them to immediately fulfill their pledge. Effectively, you are able to do this now. With built-in know-how utilizing the very best platforms, there’s no pulling lists, and you may get these communications out shortly and at scale.
You don’t want a ton of workers or a dozen platforms to make this occur. When knowledge move seamlessly throughout contact strategies, you may interact and thank donors faster, making them really feel speedy impression from giving.
Make giving simple to maximise donor response and the enjoyment of giving
I keep in mind sitting at conferences just a few years in the past listening to the frustrations from fundraisers about wanting to just accept items by way of Venmo, Apple Pay, PayPal and different cost tech we’re all utilizing every day. Effectively, that’s all attainable now with little or no effort in your half. These cost strategies are actually built-in into digital wallets that settle for cost by way of whichever technique the donor has enabled on their gadget. It’s simple and completes your customary on-line giving processing. That’s proper, no have to arrange a Venmo account or a number of companies. A member of our group made a present to one in every of my favourite giving days this 12 months in 28 seconds with this know-how.
Pair this simple giving tech with issues like devoted, mobile-friendly giving pages for every attraction, and also you’ve received a bundle that surprises and delights donors.
Does your donor engagement technique embody these key, built-in and low-friction outreach strategies? Effectively, in case you want some assist getting there, let’s speak. We’ve built-in all this know-how into RNL Have interaction and the fashionable digital engagement middle. You can begin with one piece at a time, and put your self on the highway to a greater donor expertise. It’s time to stage up donor engagement, and we now have the know-how to make it simple.
Discuss with our fundraising specialists
Let’s discuss how one can stage up donor engagement and join with donors in a smartphone world. Ask for a free session with our specialists.