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Software quantity and enrollment numbers have elevated considerably since MSU joined the GradCAS group
Julie Masterson, Ph.D., Affiliate Provost and Dean of the Missouri State College Graduate Faculty, was no stranger to Liaison’s Centralized Software Service (CAS) when she signed her establishment as much as be an early adopter of GradCAS in 2017. That’s as a result of GradCAS — the CAS designed particularly for graduate packages with no nationwide affinities or skilled associations — has rather a lot in widespread with different Liaison CASs that Masterson had already used, resembling CSDCAS for communication science & issues packages, and CASPA for doctor assistants.
This mix has yielded spectacular outcomes prior to now yr alone. Amongst all CASs utilized by Missouri State, functions are up 71% in comparison with the earlier cycle, and enrollment is up 12%. The expansion in enrollment was resulting from will increase in graduate packages throughout campus that had unfilled capability.
Extra than simply an software
“I’m thrilled,” Masterson mentioned. “Our diploma choices in GradCAS carry the Missouri State model, whereas on the identical time permitting every particular person graduate program to create messaging that builds widespread consciousness of their strengths and distinctive advantages. With GradCAS, we will effectively use admissions standards and decision-making processes that fill seats with best-fit college students. Lastly, national-level information will assist help our graduate enrollment administration targets.”
Masterson mentioned Missouri State makes use of Enrollment Advertising and marketing by Liaison in tandem with its CASs to be able to implement simpler advertising campaigns.
“We will export information from a CAS into Enrollment Advertising and marketing by Liaison, after which use that highly effective platform to create various kinds of messaging for various teams of scholars, utilizing every thing from e mail, to textual content, to voicemail messages. Then we’re in a position to observe the outcomes of these outreach efforts to gauge their effectiveness.”
Checking all of the bins
Masterson mentioned there have been three important the reason why she selected GradCAS:
- Configurability, and particularly the power to tailor functions to particular person packages.
- Affordability, because the CAS is on the market for gratis to the college.
- Technical simplicity, as GradCAS requires minimal ongoing IT help.
“GradCAS was the answer that met all these necessities,” she mentioned.
From the outset, Masterson was keen to make use of GradCAS to extend range in Missouri State’s graduate packages.
“We reside in an space with very restricted racial and ethnic range,” she defined. “It’s difficult to recruit college students to come back and keep right here. We’ve actually devoted quite a lot of college sources — time, effort and brainpower — into making an attempt to do one thing about this, because it’s crucial for all of our college students to be uncovered to range for an optimum schooling.
“That is the place GradCAS and Enrollment Advertising and marketing by Liaison actually assist. They allow us to spotlight the truth that we offer high quality schooling at an reasonably priced value. We will broaden the attain of that message and unfold the phrase that we provide quite a lot of choices concerning supply codecs to extend entry. With GradCAS, our admissions processes are working collectively — our recruiting is healthier, we’re in new markets and we’ve a greater software course of. We hope that will increase functions from underrepresented college students.”
Doing a greater job
As well as, Masterson mentioned familiarizing undergrads with GradCAS earlier than they graduate additionally could draw extra college students to her establishment’s packages.
“One of many issues I actually respect about Liaison’s CASs is that college students aren’t beginning with a clean piece of paper,” she mentioned. “There are very particular inquiries to information the scholars by means of the appliance course of. I feel we have to do a greater job of introducing freshmen and sophomores to those functions so that they know what’s going to be anticipated of them in a graduate faculty software and they also have loads of time to organize.”
In the event you’re considering studying extra about how GradCAS could make an instantaneous influence at your establishment, join with Managing Director Judy Chappelear at present.
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